Manage continuous Conversion optimization
process in order to maximize website performance.
Analyze and Enhance web experiences and usage paths to identify gaps and needed efficiencies in user landing experience and overall website experience.
Work with web and creative teams to coordinate development of lead generation assets.
Subject matter expert & advocate for best practices and around campaign reporting, conversion optimization, program/site measurement and multivariate testing.
Coordinate online marketing campaigns on all social and digital media platforms.
Build effective teams, manage multiple projects, and supervise collaboration between departments in order to drive positive business growth.
Track growth and maintain analytic reports to provide up-to-date information to upper management.
Develop and implement strategies for new media and digital marketing teams.
Advanced understanding of web analytic tools
(pathing, tracking code customization, best practices for implementation)
Strong understanding of website performance drivers and the ability to use data to drive fundamental web engagement strategies
Basic HTML and CSS skills and experience with best practices for landing page design
Proficiency in Microsoft Excel
Search Engine Optimization
Outstanding Online Marketing ability
Social Media Savvy
Email marketing ability.
14 paid vacation days (2 weeks approval noticed required)
3 paid sick days
Company matching 401 K plan