Johnson's Baby Powder keeps baby's skin feeling soft and smooth. Your skin and your baby's skin are susceptible to irritating friction. Friction is caused by clothes rubbing against skin and folds of skin rubbing against each other. For baby, use after every bath and diaper change, to make your baby's skin soft and smooth. Johnson's Baby Powder's natural softness helps prevent chafing. Use everyday to help feel soft, fresh, and comfortable.